How I Build Sold-Out Wellness Events (and How You Can Too)

If you are a yoga teacher, Pilates instructor, sound healer, or wellness practitioner who loves teaching but feels stuck when it comes to hosting your own events, you are not alone. Most instructors are incredibly skilled at what they teach, but were never taught how to turn that skill into a sustainable, well-run, profitable event.

I have spent years doing exactly that.

I have built sold-out wellness events across San Diego at farms, hotels, rooftops, studios, retail pop-ups, beaches, and community spaces. I collaborate with brands, venues, tourism boards, and other instructors. I manage permits, pricing, promotion, partnerships, and the behind-the-scenes logistics that most people never see.

And I love helping other teachers learn how to do this in a way that feels aligned, not overwhelming.

This post is a high-level look at how I approach wellness events, and the exact framework I teach inside my mentorship. If you read this and think “I want support doing this right,” that is intentional.

The Truth About Hosting Wellness Events

Great events are not accidental.

They are built with intention, structure, and experience. The difference between a half-full class and a waitlist is rarely your teaching ability. It is everything around the class.

Your event is a product.
Your energy is the brand.
Your systems determine whether it scales.

Once you understand that, everything changes.

My High-Level Event Creation Framework

This is the same framework I use whether I am hosting a donation-based community flow or a ticketed brand activation.

1. Start With the Experience, Not the Class

Before I ever think about poses or playlists, I ask:
• Who is this for?
• Why would they leave their house for this?
• What will they feel when they leave?

People do not attend events for yoga. They attend for connection, clarity, confidence, community, or reset. The class supports the experience, not the other way around.

This is where most teachers get stuck because they start with “I want to teach a class” instead of “I want to create a moment.”

2. Choose Venues That Do the Marketing For You

I am intentional about where I host events.

The right venue:
• Already attracts your ideal audience
• Adds credibility to your offering
• Makes your event feel special before it is even promoted

This is how you grow without posting every day or burning out on social media.

If you want to host events consistently, venue relationships matter more than algorithms.

3. Build a Simple, Repeatable Event To-Do List

Every event I host follows a repeatable internal checklist. I am not reinventing the wheel every time.

At a high level, my event prep always includes:
• Venue confirmation and logistics
• Clear pricing and capacity strategy
• Ticketing platform setup
• Promotion timeline
• Community and brand outreach
• Day-of flow and arrival experience
• Post-event follow up

I do not wing events. Systems create calm energy, and calm energy sells.

Inside mentorship, I help teachers build their own version of this so events stop feeling chaotic.

4. Price for Sustainability, Not Validation

One of the biggest mindset shifts I help teachers make is pricing from experience and value, not fear.

Your pricing should reflect:
• Your time beyond the class
• Your planning energy
• Your relationship building
• Your ability to hold space
• The experience you are creating

Events that are priced too low burn teachers out. Events priced intentionally allow you to keep showing up.

5. Collaborate Strategically

Collaboration is not about tagging a bunch of people and hoping for the best.

Strong collaborations are:
• Mutually beneficial
• Clear on roles and promotion
• Aligned in audience and values

This is how I fill rooms, build trust quickly, and create long-term relationships with venues and brands.

I teach this because guessing wastes time.

Why Mentorship Matters Here

You can Google how to host an event. What you cannot Google is judgment, timing, energy, and experience.

Mentorship saves you:
• Time
• Costly mistakes
• Burnout
• Undervaluing yourself

It helps you move faster with clarity instead of second-guessing every decision.

I work with teachers who want to:
• Host their first event
• Improve attendance
• Raise prices confidently
• Build venue relationships
• Create repeatable offerings
• Turn teaching into a real revenue stream

If You Are Ready to Build Events With Confidence

If you are a teacher who knows you are meant to do more than just show up to teach, I would love to support you.

My mentorship is for instructors who want:
• Clear structure
• Honest feedback
• Real-world strategy
• Support from someone who actually does this

You do not need to figure this out alone. And you do not need to learn it the hard way.

Reach out to work with me directly, and let’s build events that feel aligned, supported, and successful.

You bring the magic. I will help you build the container.

Mentorship Now Open

I am opening 6 spots for a 1-Month Wellness Event Mentorship for teachers who want help creating, pricing, and filling their own wellness events.

This is hands-on support from someone who actually does this. Not a course. Not generic advice.

What you get
• 1 month of mentorship
• Direct guidance and feedback
• Help with event structure, pricing, venues, and promotion
• A repeatable plan you can use again and again

Investment
$297 for one month

Spots are limited to keep this high-touch.

👉 Ready to join?
Apply at the link below. Applications close on January 15th. We start on February 1st.